Price matching and product differentiation strategies considering showrooming

Showrooming, a phenomenon in which customers use brick-and-mortar stores to assess products and then purchase them from online retailers (o-retailers) for lower prices, is considered a great threat to traditional retailers (t-retailers). To combat showrooming, many t-retailers have executed price matching which enables customers to pay o-retailers' lower prices for the identical product. To avoid direct competition with t-retailers who execute price matching, many o-retailers have begun to sell differentiated products from t-retailers, which weakens the information advantage to customers from practicing showrooming. Motivated by these observations, we construct a duopoly game, where a t-retailer and an o-retailer sell products in a same category, to study the profitabilities of product differentiation and price matching in the context of showrooming. The results show that in the scenario without price matching, the o-retailer is likely to benefit from product differentiation only when the o-retailer's differentiated product is more popular with customers than the t-retailer's product. However, in the price matching scenario, the o-retailer also has the opportunity to benefit from product differentiation when the o-retailer's differentiated product is less popular with customers than the t-retailer's product, and product differentiation can be a win-win strategy for the two retailers under certain conditions. Considering the o-retailer's product differentiation decision, the t-retailer is only likely to execute price matching if the non-digital attributes of the product category sold by two retailers are not very obvious.     

What constitutes a constitutional amendment culture?

Why are some constitutions amended frequently and others hardly at all? An obvious candidate determinant is constitutional rigidity, i.e., the size and number of procedural barriers to amendment. Given some demand for amendment, greater rigidity implies a smaller supply. However, measures of rigidity often do not correlate significantly (or even with the predicted sign) with amendment rates. Ginsburg and Melton (2015) argue that amendment culture – “shared attitudes about the desirability of amendment” – is a more important determinant of amendment rates. We study up to 128 constitutional episodes from 54 countries and estimate relationships between amendment rates and Hofstede cultural indices. Cultures that are more individualistic and less prone to uncertainty avoidance are associated with higher amendment rates. When cultural dimensions are controlled for, the lagged amendment rate (Ginsburg and Melton’s proxy for culture) is not a robust correlate.     

Is similarity a constraint for service-to-service brand extensions?

Are service brands constrained in launching new service offerings? Both research evidence and managerial wisdom suggest brands should extend to similar categories. However, in five studies using real-life brands - four experiments and one large-sample survey - we provide evidence that similarity is less of a constraint for service brands extending to other service categories (service-to-service extensions), compared to cases involving parent brands or extension categories of a product nature. Importantly, we demonstrate that such an effect occurs because service brands possess associations relevant across the spectrum of service categories. Our results suggest that service brand managers have the opportunity to stretch their brands to dissimilar service offerings; yet, they need to ensure the marketing execution does not make the brands’ service associations inaccessible to consumers. The findings suggest that even product brands can build service associations by adding service components to their offering, thus becoming “servitized” and better able to extend to dissimilar service categories. Overall, our work contributes to the academic debate documenting that the principles governing the management of product vs. service brands are not identical.     

Sentiment-scaled CAPM and market mispricing

This study explores the conditional version of the capital asset pricing model on sentiment to provide a behavioural intuition behind the value premium and market mispricing. We find betas (β) and the market risk premium to vary over time across different sentiment indices and portfolios. More importantly, the state β derived from this sentiment-scaled model provides a behavioural explanation of the value premium and a set of anomalies driven by mispricing. Different from the static β–return relation that gives a flat security market line, we document upward security market lines when plotting portfolio returns against their state βs and portfolios with higher state βs earn higher returns.     

农村新业态发展现状、问题与对策研究

近年来,农村新业态快速发展,成为农村经济发展的新动能。文章在介绍农村新业态发展现状的基础上,剖析了当前存在的顶层设计不清晰、要素制约突出、水平有待提升以及规范化不足等系列问题;结合乡村振兴战略全面实施带来的新机遇,提出要强化顶层设计、优化发展环境、加快转型提质、加大监管力度等政策建议,加快促进农村新业态健康有序发展。     

政府投资工程总承包项目设计优化认定与收益归属研究

工程总承包模式以设计与施工的高度融合,日益在建筑业受到青睐。但由于政府投资项目中存在有关结余资金上缴国库等规定,容易导致政府投资工程总承包项目下设计优化产生的成果是进行分成或作为结余资金上缴界定不清。鉴于此,本文通过政策文件,并结合政府投资项目特点,分析政府投资工程总承包项目设计优化的情形认定以及在不同结算依据和合同计价方式下设计优化收益归属的界定,为有效激励总承包单位积极进行设计优化奠定基础。     

高技术企业多元化战略对创新持续性的影响——动态能力的调节作用

基于资源基础理论和持续创新内生机制，利用435家高技术企业2010—2018年面板数据，对多元化战略对高技术企业创新持续性的影响进行探究。结果表明，产品多元化与创新持续性呈正U型关系，技术多元化对创新持续性具有正向促进作用，产品多元化与技术多元化协同效应对创新持续性具有负向影响；动态能力强化了产品多元化与创新持续性之间的正U型关系，并正向调节技术多元化与创新持续性之间的关系。在动态能力调节作用下，高技术企业产品多元化与技术多元化协同效应对创新持续性具有正向影响。     

乡村森林旅游项目规划中哲学元素运用的个案分析——以宜春市月都花溪谷项目为例

以江西省宜春市"月都花溪谷"乡村森林旅游项目规划中哲学元素的应用为个案,结合哲学理论进行分析。结果表明:乡村森林旅游项目规划应有哲学的自觉,根据项目所在地自然和人文资源禀赋,因地制宜地吸收哲学元素,从而打破乡村森林旅游项目同质化和见物不见人的困局,赋予乡村森林旅游项目以特色和灵魂。因此,提出突破森林旅游项目规划中一元化的经济思维定势、以哲学思维唤起人学意义、因地制宜激发内生式哲学文化活性等启发性建议。     

严寒地区高速铁路混凝土基床聚氨酯保温特性试验研究

基于严寒区京沈客专朝阳试验段路基基床的温度监测资料分析,研究不同厚度聚氨酯保温板对高速铁路路基混凝土基床温度变化特性影响.测试结果表明:①铺设聚氨酯保温板能够有效阻断严寒区环境与路基基床间的热量传递,保温效果与板厚相关;②地温大多数时间呈阳高阴低现象,同时阴、阳坡路基温差波动幅度随埋深逐渐减小;③基床表层阴、阳面各测点的温度变化起始时间一致,而阴面的冻结时间比阳面晚一个月.由此表明,保温板能够有效降低环境与混凝土道床之间的热交换,但是对路基阴、阳坡的影响存在差异.建议在严寒地区高速铁路路基阳、阴坡可以采取不同厚度的聚氨酯保温板,减小阴阳坡地温差异,保持季冻土路基温度变化稳定.     

Digital hostages: Leveraging ransomware attacks in cyberspace

Global institutions face costly infrastructure disruption from cyberthreats such as ransomware attacks. The global threat of ransomware attacks has continued to increase over time. Although it is important to conduct a cost-benefit evaluation and to weigh the risks prior to engaging, a new emerging option of dealing with ransomware attacks should be considered. I outline an interdisciplinary approach to cybernegotiation combining features of online dispute resolution and terrorist hostage theory. In this novel cyber-based dispute system design, the Wade and seek method is the application of traditional hostage negotiation theory used to help businesses mitigate the costs of ransomware attacks.